Vancer delivers custom maintenance-of-way solutions to railroads of all classes. Through custom design and engineering, Vancer equipment helps ensure Class 1 railroads, shortline railroads, and contractors can safely maintain thousands of miles of track.
Copywriting
As the copywriter and creative director for Vancer, I wrote a wide range of external communications including but not limited to: website content, emails, video scripts, brochures, social posts, press releases, print ads, digital ads, handouts, and event signage.
As the corporate communications writer, I also developed all internal messaging for Vancer employees.
Graphics and Branding
I was responsible for art direction and delivering effective designs that met the Vancer vision objectives for a wide variety of projects, including vehicle branding, event signage, annual calendars, social media and email graphics, and more. An important part of this position was ensuring time and budget requirements were met.