RAKA Handling and RAKA Rentals provide a full-coverage solution for material handling equipment and service needs as well as rental equipment for the agriculture, construction, distribution, landscaping, manufacturing, and warehousing industries.
Copywriting
As the copywriter and brand manager for RAKA Handling and RAKA Rentals, I wrote a wide range of external communications including but not limited to: website content, Move. Lift. Work. tagline, brochures, email content, social posts, invitations, digital ads, and handouts.
As the corporate communications writer, I also developed all internal messaging for RAKA employees.
Graphics and Branding
I was responsible for art direction and delivering effective designs that met the RAKA vision objectives for a wide variety of projects, including vehicle branding, event signage, annual calendars, social media and email graphics, and more. An important part of this position was ensuring time and budget requirements were met.