NMC the Cat Rental Store provides customers throughout Nebraska with Caterpillar and other leading equipment brand rentals for all applications.
Copywriting
As the copywriter and creative director for NMC the Cat Rental Store, I wrote a wide range of external communications including but not limited to: website content, We Have A Rental For That tagline, video scripts, radio ads, brochures, email content, social posts, invitations, digital ads, and handouts.
As the corporate communications writer, I also developed all internal messaging for NMC the Cat Rental Store employees.
Graphics and Branding
I was responsible for art direction and delivering effective designs that met the NMC the Cat Rental Store vision objectives for a wide variety of projects, including vehicle branding, event signage, city bus wrap, annual calendars, social media and email graphics, and more. An important part of this position was ensuring time and budget requirements were met.