BigIron Auctions connects buyers and sellers nationwide through unreserved, lien-free online auctions across agriculture, construction, transportation, livestock, real estate, and collector car markets — with every bidder gaining direct access to seller information.
Copywriting
As the brand and content manager for BigIron Auctions, I developed and managed content across all customer touchpoints, including website copy, email campaigns, social media, video scripts, digital ads, event materials, and auction listings.
I also created internal communications to keep the BigIron team aligned and informed.
Graphics and Branding
I led brand consistency across all BigIron materials, from digital assets to print collateral. This included overseeing design direction for social graphics, email templates, event signage, promotional materials, and branded merchandise. I managed timelines and budgets while ensuring everything reflected BigIron’s brand standards and business goals.
Sales Messaging and Enablement
I became the go-to resource for strategic sales materials at BigIron Auctions. I developed proposals, pitch decks, sales kits, and presentation content that helped the team close deals and communicate value effectively. I worked closely with sales leadership to understand client needs and translate technical auction details into clear, persuasive messaging that resonated with buyers and sellers.