Sales teams need materials that work as hard as they do. I’ve spent years creating proposals, pitch decks, sales kits, and presentation content that help close deals and communicate value clearly. While most of this work is confidential, the sections below describe the types of sales materials I develop and the strategic thinking behind them.
Proposals and RFP Responses
Winning proposals require more than just answering questions. They need to tell a story about why your company is the right choice. I’ve written and managed proposal responses that position companies as trusted partners, address client pain points directly, and showcase value in ways that differentiate from competitors. I work within tight deadlines and collaborate with subject matter experts to ensure accuracy and impact.
Pitch Decks and Presentations
A great pitch deck does the heavy lifting before a sales rep even opens their mouth. I create presentation content that’s clear, visually supportable, and structured to guide conversations toward yes. Whether it’s an initial prospect meeting or a final executive presentation, I focus on messaging that’s persuasive without overselling and builds credibility at every slide.
Sales Kits and Leave-Behinds
Sales reps need flexible tools they can customize for different prospects. I’ve developed sales kits, one-pagers, case studies, and leave-behind materials that reinforce key messages and keep your company top of mind after meetings end. These materials distill complex offerings into digestible formats that prospects can share internally and reference when making decisions.