NMC CAT (founded as Nebraska Machinery Company in 1938) serves the construction, agriculture, trucking, power generation, landscaping and waste management industries with Caterpillar equipment and services.
Copywriting
As the copywriter and creative director for NMC Cat, I wrote a wide range of external communications including but not limited to: website content, Ready to Work tagline, video scripts, radio ads, brochures, email content, social posts, invitations, digital ads, and handouts.
As the corporate communications writer, I also developed all internal messaging for NMC Cat employees.
Graphics and Branding
I was responsible for art direction and delivering effective designs that met the NMC Cat vision objectives for a wide variety of projects, including vehicle branding, event signage, annual calendars, social media and email graphics, and more. An important part of this position was ensuring time and budget requirements were met.