Hi, I'm Nicki
I’m a copywriter, creative director, and brand manager with two decades of experience helping businesses tell their stories with clarity, creativity, and purpose.
I create campaigns that move people, shape brand voices that last, and pay attention to every last detail — because words (and commas) matter.
Thanks for checking out my work.
BIGIRON
Creative & Content Manager
Developed marketing strategies and sales initiatives for a national online auction platform, leading messaging, media, and creative efforts that fueled revenue growth across agriculture, construction, transportation, livestock, real estate, and collector car markets.
NMC CAT
Copywriter & Creative Director
Nebraska’s Caterpillar dealer delivering equipment sales, parts, service, and rental to construction, agriculture, and power generation sectors since 1938.
NMC Group
Copywriter & Creative Director
Directed all messaging, media, and creative for $310M company with unique subsidiary brands focused on different target audiences.
Portfolio
Strategic Messaging | Brand Management | Marketing Campaigns | Social Media | Art Direction | B2B
Marketing | Content Development | Copywriting & Editing | SEO Strategy | Internal Communications |
Creative Vision | Cross-Functional Collaboration
Looking For Freelance Support?
You’re running a business. That means you’re already doing ten jobs at once…sales, operations, customer service, and somehow squeezing in marketing between everything else.
Here’s the problem: your social media is inconsistent. Your website needs fresh content. That email campaign you meant to send three months ago? Still sitting in drafts. And every time you sit down to write something, it takes twice as long as it should because writing isn’t your thing.
That’s where I come in.
I work with small businesses and growing brands that need professional content without the cost of a full-time marketing person. Monthly retainers starting at $300 mean you get consistent, strategic content that actually sounds like your brand, not generic AI garbage that your customers can spot from a mile away.
The Elephant In The Room
AI has changed the game. Everyone has access to instant copy now, and that’s made it harder to see the difference between fast content and strategic work.
But people can tell. Forbes reports that 55% of audiences are uncomfortable with AI-generated content, and nearly half don’t trust brands that rely heavily on it. A Hootsuite study found that 62% of consumers are less likely to engage with or trust social media content if they know it’s AI-generated. Consumers smell generic, algorithm-optimized content from a mile away. And they tune it out.
Here’s what 20+ years of experience gives you that AI doesn’t: judgment. I know when to follow the brief and when to push back. I can translate vague direction into clear messaging. And I write with an ear for how real people talk, not how algorithms think they talk.
AI is a tool. I use it sometimes. But experience, instinct, and understanding what actually works? That still matters.
Sources: Forbes Hootsuite Social Trends
I can’t say enough good things about Nicki. She’s an incredible creative partner, a thoughtful collaborator, and one of the most trustworthy, talented professionals I’ve ever had on my team. I’d work with her again in a heartbeat.
Carrie Nielsen, Fractional CMO | Revenue-Centered Marketing Leader
In Their Words
Nicki has an impressive ability to interpret brand voice, creative direction, and business objectives while delivering content that feels both fresh and on-brand. Despite frequent requests for quick turnarounds, she maintains exceptional quality and attention to detail. Her combination of creativity, strategic thinking, and reliability makes her an invaluable contributor to any marketing or creative team.
Contact
Whether you need copy that connects, a campaign that converts, or a creative partner who can help shape your brand’s story — I’d love to hear from you.
Drop me a message, and I’ll get back to you soon.